proUrban is a specialist property consultancy providing urban advisory, planning and management services to landowners and developers.





Technical town planning services relating to statutory and strategic urban planning processes



Management services associated with urban regulatory approvals



At proUrban our purpose is to achieve better development outcomes for our clients, the Councils we work with, and for the community at large.

We define "better development outcomes" as being:

  • Greater commercial returns and reduced delays for our clients.

  • Improved relationships with the Council and agencies we work with due to a collaborative and consultative approach.

  • Open and honest communication and consultation with the communities within which we work.

Drawing from our broad-based experience across the public and private sectors, we pride ourselves on providing advice that is pragmatic, accurate, and commercially focused.

Our strong working relationships within State and local governments provide us with improved access to key decision makers and influencers, which we can draw upon to expedite and advance the approvals process.

At proUrban our guiding principles are:

  • Communication

  • Creativity

  • Professionalism

  • Trust

  • Partnership


We are committed to demonstrating these values on all of our projects.




proUrban's team of property and planning professionals are committed to delivering better development outcomes.

Collectively, the team have broad-based experience working in local government and the private sector, and we have been involved in successful mixed-use, residential, commercial and industrial projects across metropolitan Melbourne and regional Victoria.


The ability of the team to negotiate and manage complex urban issues, processes, and the competing demands of stakeholders to deliver positive outcomes is well established.

These results arise from the team’s commitment to its guiding principles, coupled with a positive, proactive attitude that is focussed on building partnerships with our clients and colleagues.